Our Shopify Technology Audit
We analyse your Shopify Plus shop infrastructure for performance, scalability and integration with key systems. Our audit will help identify any technical issues, optimise the site and improve security, resulting in stable growth for your biz
In-depth analysis of all installed applications and plug-ins - in addition, security audit and assessment of impact on system stability
Accurate detection of redundant or obsolete solutions and recommendations for their replacement or removal
Review of custom code and solutions - identification of obsolete scripts, sub-optimal solutions and their impact on site performance
Extended performance tests: TTFB, FCP, LCP (Largest Contentful Paint), TTI (Time to Interactive) and FMP measurements; detailed analysis of rendering blocking resources
Testing the site at different connection speeds (e.g. 3G, 4G, 5G) using tools such as Google Lighthouse and GTmetrix
Verification of Content Delivery Network (CDN) configurations and performance evaluation for content distribution
Optimisation of resource loading - verification of asynchronous code loading, lazy loading, preloading and script compression techniques
Code audit of the theme and templates - analysis of HTML, CSS and JavaScript files, verification of code quality and identification of errors (e.g. console errors)
Audit of server logs with focus on security, application errors and effectiveness of server solutions
Performance analysis on mobile devices - detailed overview of resources used on mobile devices and recommendation of optimised solutions
Review of installed applications, plug-ins and extensions - analysis of whether these tools are necessary and optimised, and identification of redundant solutions
Identification of inactive or aggravating components/scripts that may adversely affect site speed.
Code audit of the theme and templates - analysis of HTML, CSS and JavaScript files, verification of code quality and identification of errors (e.g. console errors)
Verification of page loading speed by measuring TTFB (Time to First Byte) and detailed report of FCP (First Contentful Paint) and FMP (First Meaningful Paint) metrics
Monitoring of resources blocking rendering - identification and recommendations for optimisation of critical resources
Multimedia optimisation assessment - analysis of the size of photos, videos and other graphics, as well as recommendations for formats (e.g. WebP) and compression
Our Shopify Seo Audit
We perform a comprehensive analysis of SEO elements, focusing on optimising content, site structure, internal linking and off-site strategies. With our audit, you will improve your shop's visibility in search engines, allowing you to attract more potential customers and increase organic traffic.
Extensive keyword analysis using advanced tools - analysis of trends, intentions and competitor activities to enable precise targeting
Detailed optimisation of meta data and header structure - semantic analysis and recommendations for better content structure
Comprehensive analysis of site structure and internal linking - audit of URL architecture, assessment of hierarchy and identification of gaps in the transfer of SEO power between pages
Link profile building strategy - analysis of existing backlinks, assessment of domain authority and recommendations for gaining valuable links (link building)
Thorough content analysis - content audit, assessment of the quality of product descriptions, blog and landing pages and identification of opportunities for content marketing development
Competitive audit - comparing your site's position with that of your competitors, identifying strengths and weaknesses and suggesting further actions
Content analysis for key phrase saturation
Analysis of domain visibility in the TOP 3, TOP 10, TOP 40, TOP 50
Analysis of redirections
Basic keyword analysis - identifying key phrases and analysing their placement in content, meta tags and headings.
Verification of the correctness and optimisation of meta data (title, description) and the use of H1-H6 tags according to best practice
Analysis of URL structure - checking that links are readable by search engines and thoughtful in terms of hierarchy.
Review of on-page content - assessing uniqueness, length and compliance with user intent, as well as identifying potential duplicates
Diagnostics of technical aspects of SEO - indexation analysis, checking of XML sitemap, robots.txt file and configuration of canonical URLs
Verification of the implementation of structural tags (schema.org) within selected page elements
Overview of analytical tools (Google Analytics, Search Console)
Our Shopify UX/UI Audit
We conduct a detailed review of the interface and user experience, analysing the intuitiveness, aesthetics and functionality of your website. Our UX/UI audit will allow you to better understand customer behaviour, improve the purchase path and increase conversions through a more user-friendly and engaging shop presentation.
Detailed analysis of the customer path - step-by-step mapping of the user experience, identification of frustration points and encounters where the user leaves the site
Thorough evaluation of interface elements - visual audit with emphasis on ergonomics, colour contrast, font legibility, button size and responsiveness of elements on different devices
Accessibility audit - comprehensive analysis of compliance of the website with WCAG 2.1 guidelines, testing with screen readers, checking contrasts and accessibility for people with disabilities
Analysis of microinteractions and animations - assessing the smoothness of transitions, the effectiveness of animations and their impact on the perception of the site
User satisfaction survey - conducting NPS (Net Promoter Score) surveys and collecting user feedback to better understand their needs
Establishing an implementation roadmap - preparing detailed recommendations with a sequence of actions and implementation priorities
Analysis of customer service requests
Conversion analysis - detailed review of the purchase path, identification of areas with a high shopping cart abandonment rate and recommendations to improve the completion of the transaction
Carrying out an exploratory hike
Heuristic analysis according to Nielsen principles
Usability testing with real users
Identification of the target group and its needs
Analysis of intuitive navigation - evaluation of menu structure, visibility of key elements and ease of navigating the site
Visual assessment and graphic consistency - review layout, colour scheme, typography and visual hierarchy to ensure an attractive and professional appearance
Responsiveness testing - verification of the website's operation on different devices (computers, tablets, smartphones) and different browsers
Basic conversion analysis - identification of potential barriers in the purchase path, analysis of CTA buttons, forms and interaction mechanisms
Verification of loading speed of key interface elements - review of animations, transitions and multimedia elements for impact on user experience
Analysis of site structure - evaluation of content layout, optimisation for predictability and intuitiveness of user paths
Heuristic analysis according to Nielsen principles
Carrying out an exploratory hike
Frequently asked questions
Which audit should I choose?
Choose UX/UI if visitors don't convert, SEO if you lack organic traffic, and Technology if the store is slow, unstable or expensive to run. Not sure? We'll recommend the right one after a free call.
How long does an audit take?
Most audits take a few weeks from kick-off to presentation, depending on the type, version and size of the store.
Will the audit affect my store?
No. We only need read or collaborator access and don't change anything in your store while we audit it.
What do I receive?
A clear report with every issue explained, its impact and a recommended fix, plus a walkthrough meeting and a prioritised action plan.
Can you implement the recommendations?
Yes. Our team can implement the changes, or we can hand the plan over to your developers and support them.